Em 2013, observávamos o surgimento de diversos clubes de assinatura quando surgiu a ideia: e se criássemos um clube de assinatura de livros? Bastaram segundos para que lembrássemos do antigo Círculo do Livro, sucesso literário das décadas de 1970 e 1980 que vendia, em um modelo de assinatura, obras disponibilizadas em catálogo e cujas edições ainda possuímos em nossas bibliotecas pessoais. Hipnotizados pelo delicioso prospecto de trabalhar com livros, passamos a questionar: como seria um clube de assinatura de livros hoje em dia? Inspirados pelas páginas amareladas das edições do Círculo, fomos montando o quebra-cabeça, peça a peça: a curadoria, o livro surpresa, os materiais de apoio, as edições exclusivas, os grupos de discussão. Um ano depois, em julho de 2014, abrimos as inscrições para este novo clube de assinatura de livros chamado TAG – Experiências Literárias.
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